Dear Dr. Noah Lot: We are in serious need of additional staff, including veterinarians and technicians. We don’t have time to be doing tons of outreach to try and find good candidates. Should we hire a recruiter? Place ads on social media? How can we find qualified help – fast?... Read More
By Deanna Hendrick, MCM | Director of Digital Marketing A website serves as your veterinary practice's digital front door. It is often the first place that prospective clients learn about your practice and your services. Therefore, it is essential to have a well-designed, engaging,... Read More
By Linda Kaplan, MHA | President Every veterinary practice has received the occasional 1-star review online or has had in-person confrontations with “that” pet parent – you know, the one who doesn’t follow through on routine care, then berates your staff for making them... Read More
Across the country, veterinary practices – like many other businesses – are moving away from the strict safety protocols they put in place at the height of the COVID-19 pandemic. The decision to reopen, and how to do it, is one each clinic has to make on their own, but one thing... Read More
By Robin Brogdon, MA, CEO “Wah wah, wah wah, wah wah wah wah.” Want to sound like everyone else? Want to show how boring your veterinary practice is with no clear differentiation? Then make sure your classified ad lists all of your equipment, hours of operation, size of... Read More
Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More