Robin Brogdon, MA

Owner, CEO

Chief Mutt Rescuer

Robin received her Bachelor of Arts degree in cultural anthropology from the University of Michigan and her Master of Arts degree in organizational communication and marketing from Eastern Michigan University. Over the last 25 years, she has worked in business administration and marketing for a Big Ten university athletic department, a professional sports franchise, and a fast-growing media company, as well as a variety of management consulting engagements and leadership roles in specialty veterinary practices.

Robin has successfully taken companies through start-up, acquisition, and divestiture, with oversight and management of all aspects of the process. She has coordinated many building and relocation projects spanning multiple offices and cities, including the construction and opening of City of Angels Veterinary Specialty Center, a 30,000-square-foot comprehensive specialty hospital in Los Angeles where she served as the Executive Director.

In 2007, Robin launched BluePrints Veterinary Marketing Group, Inc., a full-service marketing agency exclusively devoted to serving specialty, emergency and referral practices and other businesses within the animal health care space. BluePrints’ primary purpose is to help more companion animals and their families by advancing the reach of veterinary specialty medicine and encouraging the partnership between primary care veterinarians and specialists. To further this goal, in 2012 Robin launched the Veterinary Specialists Outreach & Awareness Project (VetSOAP), a non-profit initiative aimed at demonstrating the benefits of collaborative care to all members of the profession.

A frequent lecturer, Robin has presented at conferences and events hosted by ACVIM, VSIPP, AAHA, NAVC/VMX, WVC/Viticus Group, and AVMA. She regularly contributes to industry trade publications and published 101 Veterinary Marketing Questions Answered, available through AAHA Press.

Active in the profession, Robin has been a member of VetPartners since BluePrints’ inception. She was elected Vice President in 2022 and will become President in 2023, having previously serving as Chair of the Communications Committee. She is a member of the Practice Management Committee for IVECCS, and she served six years on the Board of Directors of the American College of Veterinary Internal Medicine Foundation. In 2016, the ACVIM Foundation presented her with the Distinguished Service Award. She was the first non-veterinarian to hold this position and earn this distinction.

Raised in suburban Baltimore, Robin relocated to southern California more than 25 years ago. She and her husband reside in Huntington Beach with their rescued mixed-breed dogs. In her free time, you can usually find Robin at the beach or hiking the red rock canyons of southern Utah.

Interesting Robin Trivia

She loves dark chocolate mint anything!

Linda Kaplan, MHA

President

Director of Fur Affairs

Linda has worked in healthcare marketing and promotion for over thirty-five years. Born and raised in Palm Springs, California, she is the granddaughter, daughter, and sister of prominent cardiologists. After earning an undergraduate degree in communications from UC Santa Barbara, she worked in the marketing and/or sales division of major companies including Proctor & Gamble (Patient Care Services Division), American Medical International, Summit Health, Ltd., and PacifiCare Health Systems. She served as Marketing Director for Special Care Services, a dental office for the developmentally disabled, and worked for almost eight years as a Senior Account Executive for a southern California human healthcare advertising agency. For the next ten years while raising her children, Linda owned and managed Kaplan Communications Group, a human healthcare marketing consultancy offering the full spectrum of marketing communication services from strategic planning through evaluation. During that time, she earned a Master of Health Administration degree at Chapman University.

She completed two terms as Program Chair of the Orange County Health Care Public Relations and Marketing Association (HPRMA), Orange County Program Chair and National Honor Roll member of the Medical Marketing Association (MMA), and is past president of the Orange County Chapter of Women in Business (WIB). In 2011, she left human healthcare marketing and moved to animal health marketing (or moved from two legs to four legs), by joining the BluePrints team.

In her spare time she enjoys cooking, hiking, going to live theatre and hanging with her husband in their empty nest (now that all of the kids have flown the coop!).

Interesting Linda Trivia

She was voted Class Clown and Most Spirited in high school.

Emma MacMillan

Art Director

Manager of Fine Felines

Born and raised in France, Emma has been a successful award-winning Graphic Designer/Art Director for over two decades. She received her Bachelor’s Degree in Graphic Design, Marketing and Advertising from the Institut Supérieur de la Communication in Paris. She has worked for big and small companies in Paris, San Francisco, and Southern California, designing innovative marketing campaigns – from a few hundred dollars to multi-millions – while managing teams of designers. As a visual problem solver, her design elements include ads, branding, brochures, logos, mailers, flyers, newsletters; as well as illustrations, photo editing & retouching, email campaigns, website, and miscellaneous digital designs. She is currently in charge of our Creative Department, and also serves as a Senior Graphic Designer – and Spelling & Grammar Chief of Police!

When she’s not working, she enjoys spending time with her husband and their cat Banzai, as well as reading, hiking, and traveling around the World.

Interesting Emma Trivia

She has trained her cat to use the toilet, removing the need for a litter box in the house.

Denise Acosta

Finance Manager

Tracker of Who Gets the Most Treats

Denise’s twenty-five+ years of experience developing management information and accounting systems for ad agencies has given her a keen perspective on the most effective methods for bookkeeping, payables, receivables, and cost accounting. Her financial skills and in-depth knowledge of the advertising business have allowed her to structure software parameters and organize data input procedures, helping agencies (including Dailey Marketing Group and KPA) achieve consistently accurate and timely reporting.

Proud mother of two boys and her golden retriever Maggie, Denise is all about family. In the office, Denise has managed to keep the team running like a well-oiled machine. Adept at balancing the most complicated spreadsheets, however, she does have a tendency to be, let’s say, technically challenged, staple-filling challenged as well as toner-replacing-in-copier challenged.

She graduated from Santa Ana College, with an AA degree in Business Administration and Accounting, continuing on at Cal State Fullerton with an emphasis in Advertising.

Interesting Denise Trivia

As a senior at Redford High School in Detroit, Michigan, she won the Business Student of the Year Award.

Robert Schmid

DIGITAL STRATEGIST

Cyber Barketer

Robert is a seasoned Digital Marketing Executive from Long Island, New York. With over two decades of experience, Robert has successfully helped many businesses grow their online presence and achieve their digital marketing goals. He’s known for nurturing high-performance teams and implementing strategic SEO and SEM tactics that drive growth.

Despite his professional commitments, Robert always finds time for his wife, three children, and their dog, Leo. You can often find him walking the local beaches with Leo and coaching his kids’ sports teams.

Interesting Robert Trivia

As a child, Robert won the Tail Wagging Contest with his uncle’s dog Merlin at a country fair in England.

Krystle Hoppe

Digital Marketing Manager

Conversion Crunching Canine

Krystle brings a wealth of experience to the table with nearly 15 years in marketing, including a decade specializing in digital marketing. Her expertise lies in crafting and implementing impactful digital strategies for both national and local brands/organizations across diverse industries. She has successfully led and managed teams to deliver results that resonate with client objectives.

Krystle is based in Minnesota with her husband and two German Shorthaired Pointers, Gordie and Lylle. When not working on digital tactics and strategies, you can find her planning her next travel adventure, hiking, trying the latest coffee shop, or volunteering with her local animal rescues.

Interesting Krystle Trivia

Krystle’s dogs are “retired” social media stars.

Kristen Fusari

Social Media/Content Manager

Copy Shepherd

Born and raised in New Jersey, Kristen earned her B.A. in Journalism & Media Studies from Rutgers University in 2010. Kristen spent the beginning of her career in the entertainment industry, working as an editor and freelancer for J-14 Magazine, Popstar! Magazine, and Teen.com. During a short gap in her career, Kristen took up residence in Windsor, England–alongside her husband, Sal–who was working internationally in London. Prior to joining the BluePrints team in 2022, Kristen spent time managing all aspects of digital marketing for a local youth-focused organization, developing paid and organic social media, working on email campaigns, and managing website design and maintenance.

Living at the Jersey Shore with her husband and their German Shepherd rescue dog named Windsor (sentimentally named after their time in the Royal Borough), Kristen can often be found grabbing an iced coffee and hanging out at the beach year-round.

Interesting Kristen Trivia

Kristen’s great-grandfather is one of the 11 ironworkers taking a lunch break on a steel beam high above Rockefeller Center in 1932, as captured in one of the most famous photographs of all time.

Theresa Greenwood

Digital Marketing Specialist

Data Dog Herder

Theresa has over 10 years experience in digital marketing–over 5 of those years have been focused in the veterinary space.

Ensuring her clients reach their business goals, Theresa has spent her career developing comprehensive digital marketing strategies and doing a deep dive into showing her clients the importance of analytics.

Theresa currently lives in Tucson, AZ with her husband, two beautiful girls, and three dogs: Starr, Bella, and Bean. When not at work, you can find Theresa at a nearby golf course supporting her daughters who are competitive junior golfers or hanging out in her backyard playing with her fur babies.

Interesting Theresa Trivia

As a child, Theresa loved to climb trees. She even climbed a coconut tree once!

Christine Keeter

Website Specialist

Domain Doxie

Christine is a dedicated digital marketer with a background in photography and design. She earned her B.S. in Public Relations from Texas State University in 2019 and spent two years post-graduation working as an analyst for a global social media platform. During that time, she integrated her passions for marketing and animal care by serving as a social media moderator and copywriter for an international pet marketing agency.

In 2021, Christine transitioned to freelancing, where she completed projects as a copywriter, graphic designer, social media manager, and public relations consultant for clients within the pet care sector. Excited to work in a team environment again, she joined BluePrints in June 2022.

Outside work hours, Christine enjoys exploring the trails of Austin with her miniature dachshund, Leroy, often taking photos along the way. She is also the proud pet parent of a Persian cat named Flynn.

Interesting Christine Trivia

She has participated in worldwide photography contests and was recognized for her wildlife photography at the Neutral Density Awards in 2019.

Roxanne Jones

Senior Copywriter

Kitty Confidential

Roxanne is an award-winning copywriter who has specialized in healthcare communications for more than 25 years. With her grasp of medical topics and love for animals, it was a natural transition for her to write about four-legged patients and their doctors – which she’s been doing with BluePrints since 2013.

Over the years, Roxanne held a variety of marketing and public relations positions in the greater Boston area, including associate director of public relations at Boston University and director of communications at the Massachusetts Medical Society (publishers of the New England Journal of Medicine).

Seeking year-round warmth, Roxanne and her husband moved from the Boston area to Palm Desert, California in 2000. While there, Roxanne served as a contributing editor for Palm Springs Life magazine, editor of its sister publication Palm Desert, and she became mom to shelter cats Kirby (a Maine Coon) and Tess (a tortie).

New Englanders at heart, Roxanne and her family returned to her home state of Maine in 2006 (brrrrr). She also previously served on the executive committee of the New England Society for Healthcare Communications and was a member of the Maine PR Council.

Interesting Roxanne Trivia

Roxanne and her husband just bought a motorhome and will be traveling across the United States in the years ahead—woohoo!

William Stalhuth

Senior Graphic Designer

Contemporary Artist & Kool Kat

William graduated cum laude in graphic design at Instituo Villasmil de Leon in Caracas, Venezuela in 1991. In addition to being a professor at four universities in Venezuela, he had his own advertising agency with an impressive client list that included Panasonic, McDonalds, Bic, Gillette, Diageo, and Colgate.

Now a US citizen living in the US with his wife and two children, William is an integral member of the BluePrints creative team, as well as a freelance designer for Mercantil Commercebank (FL), Ocean Bank, and Hilton Grand Vacations (Orlando), among others.

Renita Smith, MBA

Brand Strategist

World Traveler

Renita Smith is an award-winning strategist and marketer with over 25 years of experience in driving revenue and profitability across a range of industries. Armed with both an undergraduate Economics degree and an MBA from Stanford University, Renita has advised start-up, early-stage, and established ventures on Strategy Development, Brand Positioning, New Product Development, Go-to-Market Strategy, Marketing Communications, Funding, and Market Segmentation. Renita leverages expertise gained from companies such as Procter & Gamble, Citicorp North America, and General Mills, where she was one of a select number of individuals worldwide chosen for the Chairman’s Award for Outstanding Performance.

Renita has served as Strategic Advisor to several start-ups, including one that has developed a diagnostic medical device that can be used during surgery to ensure complete removal of all cancerous tissue surrounding a tumor. Her track record of success includes devising strategy for health care companies in both the human health and the veterinary health spaces. She is passionate about helping more specialty veterinary medical practices thrive… so more animals can thrive!

Born in the South and raised in Los Angeles, Renita has lived all over the country. She enjoys travelling the globe — while reading a historical book about whatever part of the world she is visiting.

Interesting Renita Trivia

She is working on mastering gumbo and jambalaya preparation from her mom, a New Orleans cook who is passing on the art of Southern cooking to the next generation!

Becky Vickman

Senior Website Developer

Digital Duchess

Becky has a passion for all animals and a love for marketing.

After graduating from the University of Central Oklahoma with a Business Management undergraduate degree, she has focused on both digital and traditional marketing campaigns for over 10 years. Becky has worked at the corporate, small business, and freelance level helping companies with all things marketing, ranging from website design to social media to content writing and email development.

She currently lives in Florida with her husband, a German Shepherd named Kayleigh, and three rescue cats. While not working, she enjoys spending time on the beach, reading, and taking long walks with her dog.

Interesting Becky Trivia

During sea turtle nesting season, Becky volunteers with her local county office on sea turtle nesting, stranding, education, and conservation efforts.