Image: BluePrints Veterinary Marketing Group

Digital Marketing

We define digital marketing as any form of marketing that exists online—which, if you want to reach today’s pet owners, is where you need to be. Why? Because online is where most people go to shop, buy and get information. Connecting with your prospects and clients means you need to meet them where they’re spending time: on the Internet. But like all other tactics, it must be strategic and integrated with your other outreach activities.

At BluePrints, we have extensive digital marketing experience—and a track record of successful outcomes to prove it. Our skillset includes:

Website Design and Content Development
First impressions matter – especially online. Your veterinary specialty practice website needs to not only attract pet owners but get their attention too! We don’t design ‘cookie cutter’ websites, we develop personalized sites that align with your unique brand, culture, and goals – and, that differentiate you from the competition. Additionally, we have a team of experienced veterinary, healthcare, and industry copywriters that not only understand online writing, but specialty and referral medicine as well.

Search Engine Optimization (SEO)
If your website isn’t being promoted, will anyone click on it? The answer is no. That is why having a customized SEO program is critical in today’s digital landscape. Our approach to SEO employs best practices, will help your website be seen by more users and prospective clients, and will ensure that your site is accurately listed on online directories.

Pay-Per-Click/ Cost-Per-Click
Get ahead of the competition or break through the noise with Pay-Per-Click (PPC) or Cost-Per-Click (CPC) ad campaigns such as Google Ads. From concept to launch to ongoing analytics and regular communication with you, our strategic and proven approach is sure to get results.

Social Media Strategy Development, Management & Training
From Facebook to Instagram to LinkedIn, there is a lot going on in the social media world. We look forward to helping you and your team navigate through the social networks, apps, and content. Whether your veterinary practice needs a Facebook page developed and managed weekly, or an-in-depth training to learn how to best promote your practice online, as a Certified Facebook Business Partner, BluePrints’ social media marketing team is here to help.

Online Reputation Management
We understand how critical Yelp, Google, and other online review sites play in a pet owner’s decision for their pet’s healthcare. But we also understand the frustration from practice owners when there is an influx of negative reviews. A monthly online reputation management program can help train your staff on how to handle to the good, the bad, and the ugly… and attract more positive comments from happy and satisfied clients.

Additional Digital Marketing Services include:

  • Online advertising campaigns
  • Facebook and LinkedIn ad campaigns
  • Content development/ Blogging
  • Email marketing
  • Analytics and detailed data reports

At BluePrints, not only do we provide personalized service, but we pride ourselves on our relationships with our clients. That is why we invest time in on-going communication such as monthly, quarterly, and/or annual calls to ensure our digital marketing strategies are working for your practice and delivering results.

If your veterinary referral or specialty practice is in need of digital support, contact us today.