By Linda Kaplan, MHA & Robin Brogdon, MA UPDATED: January 12, 2017 Last year, we published the article below in response to the growing trend of industry consolidation. We received a tremendous amount of feedback on the topic – mostly from owners and practice managers who... Read More
By Robin Brogdon, MA, President We express our thanks and gratitude more in the last 30 days of year than at any other time. But if we’re really that grateful, shouldn’t we express it more frequently? Do you really want your team to wait 11 months before you acknowledge them in a... Read More
By Linda Kaplan, MHA, Vice President With the election season coming to a close, we thought we’d step away from the intense human political conversations and provide a little levity with true stories of animals that have “run” for various political offices (and sometimes even... Read More
By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More
BluePrints Veterinary Marketing was featured in the Faces of Orange County 2016 section of Orange Coast Magazine's August 2016 issue. Check out the PDF article... Read More
By Linda Kaplan, MHA Prior to joining BluePrints Veterinary Marketing Group in 2011, I had over 20 years of experience in marketing for a variety of human healthcare organizations. Marketing hospitals and private practices in severely competitive and ever changing environments was a... Read More
