By Deanna Hendrick, MCM | Director of Digital Marketing A website serves as your veterinary practice's digital front door. It is often the first place that prospective clients learn about your practice and your services. Therefore, it is essential to have a well-designed, engaging,... Read More
What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More
By Linda Kaplan, MHA, Vice President January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More
By Linda Kaplan, MHA Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider... Read More