What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More
Dear Dr. Noah Lot, How do I create a social media following for my veterinary specialty practice without breaking the bank? Sincerely, Practice Manager, Veterinary Specialty Hospital This is an excellent and not surprisingly common question in social... Read More
Search Engine Optimization (SEO) is the art and science of increasing traffic to a website by strategically helping it rank as high as possible in online search results. As a practice owner, veterinarian, specialist, hospital administrator, or team member, we hope you always care... Read More
That is a great question and the answer is honestly easier than you may think. It really all boils down to a few steps: Have an interesting, unique, educational, or moving story to share with the viewers, listeners, and/or readers of a news outlet. Know the who, what, why, where,... Read More
We are proud to announce our new marketing and management advice column, Ask Dr. Noah Lot. The doctor will be in every month to answer all of your burning marketing questions about how to leverage social media to how to create amazing brochures to how to rename your practice. If... Read More
You finally got serious and hired a real manager for your clinic. Congrats and what a relief! A few years later, you find that they appear to be overwhelmed and are not moving the practice forward, seeming to barely tread water. Now you’re not sure if they are the right manager. Has... Read More
