COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More
Dear Dr. Noah Lot, Should we still be posting on social media during the COVID-19 situation? If so, what should we be sharing on social media other than our veterinary hospital is still open? Sincerely, Hospital Administrator, Veterinary Specialty Emergency... Read More
Now that we’re a few weeks into this world-wide pandemic, perhaps you are reflecting on how you and your veterinary leadership team have handled this crisis. Because, it has been said that if you don’t tell people what you want them to know, they will make it up. Let that sink in... Read More
During the 2008 recession, there were many businesses that crumbled, yet there were many that survived and even thrived. In some cases, the product or service they were offering was an unplanned gift to their success such as Domino’s, Netflix and Redbox, AutoZone and O’Reilly. It... Read More
Ever notice when you read the DVM classified ads on any of the veterinary websites, they all sound the same? A listing of what services they offer, the type of equipment they have, competitive salary…blah, blah, blah. What is appealing about an ad like that? Would you pick up... Read More
What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More
Get answers to 101 veterinary marketing questions.
Purchase Book
Also available in e-book formats.
Purchase Book