????…People – People Who Need People (And Pets) ???? Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More
COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More
During the 2008 recession, there were many businesses that crumbled, yet there were many that survived and even thrived. In some cases, the product or service they were offering was an unplanned gift to their success such as Domino’s, Netflix and Redbox, AutoZone and O’Reilly. It... Read More
What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More
By Linda Kaplan, MHA A few weeks ago, my neighbor went outside at 7:00 am to walk her dog. Across the street, she heard a ‘meow’ and saw a stray kitten searching for help. She crossed the street and scooped up the tiny cat to provide warmth and security. I soon... Read More
By Linda Kaplan, MHA, Vice President January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More