By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More
By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More
Dear Dr. Noah Lot, How can our clinic's social media content actually reach pet owners given all the news, viral posts, and paid ads? - Sally from Veterinary Referral Center Dear Sally, An excellent question and a common problem across industries, I have three... Read More