By Linda Kaplan, MHA, Vice President With the election season coming to a close, we thought we’d step away from the intense human political conversations and provide a little levity with true stories of animals that have “run” for various political offices (and sometimes even... Read More
By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More
BluePrints Veterinary Marketing was featured in the Faces of Orange County 2016 section of Orange Coast Magazine's August 2016 issue. Check out the PDF article... Read More
By Linda Kaplan, MHA Prior to joining BluePrints Veterinary Marketing Group in 2011, I had over 20 years of experience in marketing for a variety of human healthcare organizations. Marketing hospitals and private practices in severely competitive and ever changing environments was a... Read More
By Sue Kim, Digital Project Manager Psst... did you hear? Clients are talking about you - to their friends, family, and online. You've probably heard that word-of-mouth is the most effective way to gain a new client. And it's even truer now that technology and the Internet are... Read More
By Robin Brogdon, MA There are few people who know more about specialty medicine from the perspective of a client. After all, it's how I started my journey into veterinary medicine 15 years ago, with a trip to the veterinary oncologist. I recently took my 14 year-old mixed breed,... Read More