By Robin Brogdon, MA, CEO “Wah wah, wah wah, wah wah wah wah.” Want to sound like everyone else? Want to show how boring your veterinary practice is with no clear differentiation? Then make sure your classified ad lists all of your equipment, hours of operation, size of... Read More
Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More
By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More
By Robin Brogdon, MA I am not very good at recognizing my own success. I have this irrational fear that if I acknowledge it, it will somehow go away. Perhaps it’s because I just know there is always more to do and to truly succeed you must continue to evolve. Regardless of the... Read More
By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More
Dear Dr. Noah Lot, Should our veterinary practice be on TikTok? It looks like all the cool kids are doing it. Thanks, Sheila – Lead Technician, Emergency & Specialty Practice Dear Sheila, No, your veterinary practice does not need to be on TikTok. While the... Read More
