Dear Dr. Noah Lot, Do I really need to respond to all online reviews for our veterinary practice? Even the horrible 1-star reviews that aren't true? - John, Veterinary Specialty Emergency Center Yes, John, it is crucial to respond to ALL online reviews – the good, bad, and ugly. We... Read More
By: Robin Brogdon, MA, CEO When most people think of management, they think of managing people or processes. But to be most effective at these aspects of management, you need to begin on the inside with self-management. Some might also call this the ability to be introspective,... Read More
By Jaime Bochet, Account Executive You may think blogging is so 2010, but in fact, a blog can be a valuable marketing tool for your business, if used correctly. Here are our top five reasons why your veterinary business should have a well-written, thoughtful, regularly updated... Read More
Dear Dr. Noah Lot: How much should our practice be spending for a manager? Suzanne D, DVM – Overnight/weekend ER I’m glad you asked. And the answer is, it depends on the skills required to manage your practice today, as well as what skills are necessary to lead it into... Read More
By Deanna Hendrick, MCM If your veterinary emergency or specialty practice runs Facebook ads, you have most likely seen this doomsday message from Facebook: "Apple has announced changes with iOS 14 that will impact how we receive and process events from tools like the Facebook... Read More
As of April 1, 2021, Google will rank websites by the number of cute pet photos. The newest algorithm update is due to the oversaturation of bad news and terrible content from beauty influencers. In a statement released by the new programming group at Google overseeing... Read More
