Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: This Won’t Be Popular, But…

This Won’t Be Popular, But…

November 12, 2020

By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More

Image: Dear Dr. Noah Lot – How to Cut Through the Digital Clutter with Meaningful Content
Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More

Image: Cultivate Stronger Customer Bonds

Cultivate Stronger Customer Bonds

October 6, 2020

????…People – People Who Need People (And Pets) ???? Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More

Image: Dear Dr. Noah Lot – How do we highlight our veterinary team online?
Image: How to Handle the Influx of Negative Reviews

How to Handle the Influx of Negative Reviews

June 10, 2020

Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More


Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Reading Time: < 1 minute

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Reading Time: < 1 minute

Also available in e-book formats.

Purchase Book

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