By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More
By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More
Dear Dr. Noah Lot, How can our clinic's social media content actually reach pet owners given all the news, viral posts, and paid ads? - Sally from Veterinary Referral Center Dear Sally, An excellent question and a common problem across industries, I have three... Read More
Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More
????…People – People Who Need People (And Pets) ???? Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More
Dear Dr. Noah Lot, Our staff is feeling a bit defeated these days due to frustrated clients and negative online reviews. Is it appropriate to give our staff "shout outs" on our website and social media? - Jeff, Animal Emergency & Specialty Center Dear Jeff, Yes, of... Read More
