By Deanna Hendrick, MCM, Digital Project Manager Facebook dropped a bombshell in January by announcing a massive change to the Newsfeed. The social media giant will now prioritize personal content from individuals over business pages and publishers to make the Newsfeed a more... Read More
By Linda Kaplan, MHA, Vice President January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More
By Sue Kim, Digital Project Manager Search engine optimization (SEO) has been the hot topic of the digital marketing world for several years now. It is almost like a mysterious book of secrets—that if you solve the mystery of how to tap into its knowledge it will get you to page 1... Read More
By Linda Kaplan, MHA & Robin Brogdon, MA UPDATED: January 12, 2017 Last year, we published the article below in response to the growing trend of industry consolidation. We received a tremendous amount of feedback on the topic – mostly from owners and practice managers who... Read More
By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More
By Linda Kaplan, MHA Prior to joining BluePrints Veterinary Marketing Group in 2011, I had over 20 years of experience in marketing for a variety of human healthcare organizations. Marketing hospitals and private practices in severely competitive and ever changing environments was a... Read More