By: Linda Kaplan, MHA | President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More
By: Robin Brogdon, MA, CEO When most people think of management, they think of managing people or processes. But to be most effective at these aspects of management, you need to begin on the inside with self-management. Some might also call this the ability to be introspective,... Read More
Dear Dr. Noah Lot: How much should our practice be spending for a manager? Suzanne D, DVM – Overnight/weekend ER I’m glad you asked. And the answer is, it depends on the skills required to manage your practice today, as well as what skills are necessary to lead it into... Read More
By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More
No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More
More than anything, your veterinary team wants to help pets and their people. It’s their ‘why.’ The best way to keep morale up at any time is to acknowledge when and how the team has done just that. Even if the end result is a pet lost to illness or euthanasia that was really... Read More