By Linda Kaplan, MHA | President Every veterinary practice has received the occasional 1-star review online or has had in-person confrontations with “that” pet parent – you know, the one who doesn’t follow through on routine care, then berates your staff for making them... Read More
By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More
Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More
By Sue Kim, Digital Project Manager Psst... did you hear? Clients are talking about you - to their friends, family, and online. You've probably heard that word-of-mouth is the most effective way to gain a new client. And it's even truer now that technology and the Internet are... Read More