Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website? - Practice Manager of Specialty Veterinary Clinic Dear Practice Manager, In the days of fast-evolving, competitive online marketing, and with the... Read More
Is it week 4? 5? 6? of the COVID-19 nightmare? Guess it depends on where you live, and when you changed your practice’s protocols. Not sure it really matters, however, because for the time being anyway, we’re all navigating this new normal together. Over the past few weeks, we... Read More
COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More
Dear Dr. Noah Lot, Should we still be posting on social media during the COVID-19 situation? If so, what should we be sharing on social media other than our veterinary hospital is still open? Sincerely, Hospital Administrator, Veterinary Specialty Emergency... Read More
Now that we’re a few weeks into this world-wide pandemic, perhaps you are reflecting on how you and your veterinary leadership team have handled this crisis. Because, it has been said that if you don’t tell people what you want them to know, they will make it up. Let that sink in... Read More
During the 2008 recession, there were many businesses that crumbled, yet there were many that survived and even thrived. In some cases, the product or service they were offering was an unplanned gift to their success such as Domino’s, Netflix and Redbox, AutoZone and O’Reilly. It... Read More