Ever notice when you read the DVM classified ads on any of the veterinary websites, they all sound the same? A listing of what services they offer, the type of equipment they have, competitive salary…blah, blah, blah. What is appealing about an ad like that? Would you pick up... Read More
What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More
Dear Dr. Noah Lot, How do I create a social media following for my veterinary specialty practice without breaking the bank? Sincerely, Practice Manager, Veterinary Specialty Hospital This is an excellent and not surprisingly common question in social... Read More
Search Engine Optimization (SEO) is the art and science of increasing traffic to a website by strategically helping it rank as high as possible in online search results. As a practice owner, veterinarian, specialist, hospital administrator, or team member, we hope you always care... Read More
That is a great question and the answer is honestly easier than you may think. It really all boils down to a few steps: Have an interesting, unique, educational, or moving story to share with the viewers, listeners, and/or readers of a news outlet. Know the who, what, why, where,... Read More
We are proud to announce our new marketing and management advice column, Ask Dr. Noah Lot. The doctor will be in every month to answer all of your burning marketing questions about how to leverage social media to how to create amazing brochures to how to rename your practice. If... Read More