By Deanna Hendrick, MCM, Digital Project Manager Facebook dropped a bombshell in January by announcing a massive change to the Newsfeed. The social media giant will now prioritize personal content from individuals over business pages and publishers to make the Newsfeed a more... Read More
By Linda Kaplan, MHA, Vice President January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More
By Linda Kaplan, MHA, Vice President Working in specialty medicine can often be overwhelming: patient care, pet owner demands, rDVMs, administration, inventory, equipment, operations, competition, regulations, finance, continuing education, employees, industry consolidation, the... Read More
By Sue Kim, Digital Project Manager Search engine optimization (SEO) has been the hot topic of the digital marketing world for several years now. It is almost like a mysterious book of secrets—that if you solve the mystery of how to tap into its knowledge it will get you to page 1... Read More
By Linda Kaplan, MHA & Robin Brogdon, MA UPDATED: January 12, 2017 Last year, we published the article below in response to the growing trend of industry consolidation. We received a tremendous amount of feedback on the topic – mostly from owners and practice managers who... Read More
By Robin Brogdon, MA, President We express our thanks and gratitude more in the last 30 days of year than at any other time. But if we’re really that grateful, shouldn’t we express it more frequently? Do you really want your team to wait 11 months before you acknowledge them in a... Read More