By Robin Brogdon, MA There are few people who know more about specialty medicine from the perspective of a client. After all, it's how I started my journey into veterinary medicine 15 years ago, with a trip to the veterinary oncologist. I recently took my 14 year-old mixed breed,... Read More
By Robin Brogdon, MA It's probably a given that we each wear many hats during the course of a typical day at work. The question is: are you wearing the right hat at the right time? Chances are, you aren't always. If you don't know yourself what hat you should be wearing (or what job... Read More
By Linda Kaplan, MHA Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider... Read More
By Emma MacMillan, Studio Manager The purpose of this month's article is to help you understand how detailed and complex the print process truly is, and the value of working with someone who has the expertise to ensure your job is handled correctly. There is an enormous difference... Read More
By Linda Kaplan, MHA In Part 1 of my article on Media Relations seen in last month's Marketecture Digest, I discussed how and why to develop meaningful and appropriate stories to help increase your chance of "getting the ink" - or being seen in the news. Here in Part 2, I will... Read More
By Linda Kaplan, MHA Our clients frequently ask us how they can get their practice mentioned in the news. The short answer is: "Do you have stories that readers of news organizations would be interested in? And do you have the proper tools ready in which to share those stories... Read More