When you have important news or updates to share with your clients or referring veterinary clinics, how do you get the word out? Fax, email, text, social media, or use an app? Several digital tools can help your specialty or referral practice instantly communicate with your pet... Read More
Search Engine Optimization (SEO) is the art and science of increasing traffic to a website by strategically helping it rank as high as possible in online search results. As a practice owner, veterinarian, specialist, hospital administrator, or team member, we hope you always care... Read More
By Deanna Hendrick, MCM, Digital Project Manager Facebook dropped a bombshell in January by announcing a massive change to the Newsfeed. The social media giant will now prioritize personal content from individuals over business pages and publishers to make the Newsfeed a more... Read More
By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More
By Linda Kaplan, MHA Prior to joining BluePrints Veterinary Marketing Group in 2011, I had over 20 years of experience in marketing for a variety of human healthcare organizations. Marketing hospitals and private practices in severely competitive and ever changing environments was a... Read More
By Sue Kim, Digital Project Manager Psst... did you hear? Clients are talking about you - to their friends, family, and online. You've probably heard that word-of-mouth is the most effective way to gain a new client. And it's even truer now that technology and the Internet are... Read More