By: Linda Kaplan, MHA | President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More
Dear Dr. Noah Lot, Do I really need to respond to all online reviews for our veterinary practice? Even the horrible 1-star reviews that aren't true? - John, Veterinary Specialty Emergency Center Yes, John, it is crucial to respond to ALL online reviews – the good, bad, and ugly. We... Read More
By: Robin Brogdon, MA, CEO When most people think of management, they think of managing people or processes. But to be most effective at these aspects of management, you need to begin on the inside with self-management. Some might also call this the ability to be introspective,... Read More
By Deanna Hendrick, MCM If your veterinary emergency or specialty practice runs Facebook ads, you have most likely seen this doomsday message from Facebook: "Apple has announced changes with iOS 14 that will impact how we receive and process events from tools like the Facebook... Read More
As of April 1, 2021, Google will rank websites by the number of cute pet photos. The newest algorithm update is due to the oversaturation of bad news and terrible content from beauty influencers. In a statement released by the new programming group at Google overseeing... Read More
By Robin Brogdon, MA I am not very good at recognizing my own success. I have this irrational fear that if I acknowledge it, it will somehow go away. Perhaps it’s because I just know there is always more to do and to truly succeed you must continue to evolve. Regardless of the... Read More