Dear Dr. Noah Lot, Our staff is feeling a bit defeated these days due to frustrated clients and negative online reviews. Is it appropriate to give our staff "shout outs" on our website and social media? - Jeff, Animal Emergency & Specialty Center Dear Jeff, Yes, of... Read More
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore? - Amanda F., Veterinary Practice Manager Dear Amanda, Importantly, THANK YOU for your very important... Read More
Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website? - Practice Manager of Specialty Veterinary Clinic Dear Practice Manager, In the days of fast-evolving, competitive online marketing, and with the... Read More
Dear Dr. Noah Lot, Should we still be posting on social media during the COVID-19 situation? If so, what should we be sharing on social media other than our veterinary hospital is still open? Sincerely, Hospital Administrator, Veterinary Specialty Emergency... Read More
Dear Dr. Noah Lot, How do I create a social media following for my veterinary specialty practice without breaking the bank? Sincerely, Practice Manager, Veterinary Specialty Hospital This is an excellent and not surprisingly common question in social... Read More
That is a great question and the answer is honestly easier than you may think. It really all boils down to a few steps: Have an interesting, unique, educational, or moving story to share with the viewers, listeners, and/or readers of a news outlet. Know the who, what, why, where,... Read More